Respond faster
Give customers useful answers from approved business knowledge at any time.
Preparing SAM in a Box…
Local product preview
Preparing SAM in a Box…
Local product preview
SAM helps businesses around the world handle sales, customer service, and repetitive operations—using approved knowledge and clear human controls.
Product preview. No live AI or business systems are connected.
Sales Agent
Northstar Cloud · Demo
Intent
Growth plan
Lead
Captured
Handover
Available
Practical outcomes
SAM is designed around measurable customer journeys, clear permissions, and human judgement.
Give customers useful answers from approved business knowledge at any time.
Ask focused questions, identify intent, and prepare the right next step.
Collect information and coordinate standard workflows with a complete history.
Set permissions, require approval, and hand over whenever judgement is needed.
Your team
Configure each agent around the knowledge, permissions, markets, and handover rules your business approves.
Answers product and service questions, qualifies interest, recommends a next step, and captures leads.
Answers approved questions, collects relevant information, assists with standard requests, and escalates difficult cases.
Handles repetitive customer-facing workflows, requests information, prepares reminders, and records activity.
Summarises activity, identifies issues, recommends next actions, and helps configure SAM.
How it works
Start with your business context, then decide exactly where SAM can answer, recommend, prepare, or escalate.
Horizontal by design
Businesses configure SAM around their own products, services, customers, markets, and operating model.
Universal customer journey
A reusable flow that adapts to the business instead of hard-coding one industry's process.
Step 1
Conversation
Step 2
Qualification
Step 3
Recommendation
Step 4
Lead or action
Step 5
Human approval
Step 6
Follow-up
Permission check
Prepare a tailored proposal
Control and trust
SAM is being designed for auditable work, permission checks, and organisation-level separation.
Works with your business
Secure adapters will connect SAM to approved channels and systems over time. No live integrations are connected in this preview.
Global-ready foundations
Global configuration foundations are included. Additional languages and regional workflows are planned; full multilingual AI is not active in this phase.
Build a configurable AI team around your business knowledge, customer journey, and approval rules.
Build your AI team